Robert C. Mendez was digitized at the leading Digital-Media University FH-Furtwangen and has numerous projects of various kinds from the digital industry under his belt. He has an experienced and comprehensive view of the complexity of the digital market, and can not only present, calculate and plan things, but also put them into practice. He has played a leading role in the evaluation and distribution of copyright-protected works on the Internet (e.g. Universal, EMI, Sony, etc.) from the very beginning of the digital media and market, after founding IT services for corporate clients such as Thyssen-Krupp or Bertelsmann. In this context, he played a major role in the development of online marketing via diversified mass-capable interfaces and its legal framework. He also made the out-of-home advertising market available to the digital creative industry. Since 2016, he has been playing a key role in developing the Internet of Voice.