Tribal Worldwide London
Yasmin is a creative leader with 15+ years of experience across experience design, innovation, design and storytelling. As a Chief Experience Officer, she leads teams and clients to tackle a broad range of strategic challenges across finance, health-care, luxury and retail. Her projects have included retail strategies for M&S and F&F, product innovation for SKY, brand experience for B&O to vision work for Unilever. Prior to working in London, she was in San Francisco working at R/GA and MRM/McCann. At R/GA she was creative lead for Nike innovation projects and at MRM/McCann, she helped build the EXP Studio. Before agency life she designed innovative experiences for Adobe and built a smart and connected space. She is a regular mentor to young talent and enjoys speaking at conferences around the world.