E-commerce is growing in India at an unprecedented rate. Especially so from the tier-2 and tier-3 regions. 67% of all orders last year came from tier-2 and tier-3 regions. This has also ushered in the growth of Voice Commerce in India, with some of the top e-commerce in India releasing or currently experimenting with vernacular Voice Assistants inside their mobile and web apps. In this talk, we will cover the rise of Voice Commerce in India and how the various top e-commerce brands are thinking about their In-App Voice Assistant strategy, the challenges in building such an experience on their own, and how Slang Labs Vernacular Voice Commerce platform is helping them experiment and try out this new age experience quickly and easily.