Look Who’s Talking: A Case for Branded Personas in Connected Devices

This talk originates from the archive. To the CURRENT program
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Wednesday, December 5 2018
09:00 - 09:45
Saal A+B

There’s no doubt that a revolution is coming. As mixed mode, customer contact through Amazon Alexa and Google Assistant becomes ubiquitous and enterprises create their own voice apps and chatbots, how will they ensure brand identity and differentiation from their direct competitors?

Enterprises are coming to understand that these voice and text enabled services can be valuable new channels and a direct connection with the consumer. But will brand identity be diluted by these MetaBots? How do brands avoid disintermediation?

There’s an opportunity and a process for delivering extraordinary, branded, A.I. driven customer experiences through these channels. In this keynote, we’ll discuss how.

Behind the Tracks