Recent viral articles on the internet revealed that a number of purchases done through smart speakers is lower than expected and customers tend to avoid shopping via voice.

Does this mean that voice shopping is just an utopia? A promise that cannot be fulfilled?

During the talk we’ll find out the truth behind voice shopping. We’ll take a look at some success stories as well as harsh failures to discover common misconceptions and what the secret of voice commerce is. Attendees will better understand how to design and develop voice applications that really make sense for e-commerce from strategy to user experience. We’ll uncover the utopia and discover the business sense in creating for voice purchasing.