A few years back, there was the challenge of how to make a company social. How can we deal with social media and the straightforward and fast feedback loop with customers? Nowadays, the most current issue is how we can automate conversations like this. Through conversational user interfaces, machines can speak and understand human language for the very first time! Yes, we are talking about a single platform that can be a voicebot or a chatbot, and that can take service line calls or answer chat messages—and that is deeply integrated into your business software. So whenever there is a significant volume of employees doing repetitive communication tasks, or you need to provide 24/7 service 365 days a year, we see a good opportunity for using conversational user interfaces, aka digital assistants, for automating your customer communication.