In comparison to other Voice Assistants, Alexa already has a shopping function for the Amazon store. However, the Amazon Store -and the rest of the internet, as a matter of fact- is not prepared to support this function.

The content and search option must be transformed into "natural language" to fit the users’ needs and to make a great Voice-User-Interface possible.

Robert C. Mendez from Internet of Voice (Cologne) offers some Dos and Don’ts, as well as some hints as to what vendors can do on Amazon to make their content findable with Alexa.