‘Audio is so hot right now!’ We talk about audio all the time, but so often we’re only talking about automated audio. It’s as if audio is a new invention that was only made possible with machine learning! Thinking this way puts you at a massive strategic disadvantage. At worst, it’s just visual content repackaged as sound waves – not only does that cause more problems than it solves, it also fails to capitalize on the many unique benefits of audio. Lets talk about how we can use audio to our advantage (and avoid making massive sonic blunders along the way)!